The Collective is a healthcare service planning and workforce development consultancy. At the heart of the Collective are community and collectivistic values – the very foundation of the childhoods and values that shaped the lives of its two founders.
We specialize in consulting services under healthcare service planning, development and delivery, and within workforce development and transformation (such as recruitment, retention, training, wellbeing, engagement, organizational culture and so on).
In creating the Collective, we, Fouzia & David, bring with us decades of frontline clinical and managerial experiences from the NHS and beyond as qualified clinicians and practitioners.
Our Beginnings
How we came to the Collective
Our business partnership acknowledges and honours the influence we have had in shaping each other’s career trajectory. It is also a testament to our belief in and commitment to this work – we see it as essential to creating a world where every person will have a chance at growing into their potential because they will have access to an environment that scaffolds their development (from the concepts of Zone of Proximal Development and Scaffolding, Vygotsky, 1962, 1978).
Our Guiding Principle
The heart and soul of the work we do is guided by the principle and philosophy of ‘Ubuntu’. The concepts contained within Ubuntu are found across the South Asian, South-East Asian, West Asian, Middle Eastern and African regions as well as across our own religious backgrounds and the many spiritual and religious beliefs contained within these regions. We have chosen Ubuntu as we found it to bring together these principles under a single named philosophical concept. We are both deeply spiritual and our career journeys have been informed by this spirituality that honours and revers human interconnectedness – our common and shared humanity that makes us inter-reliable.
‘I am because we are’
This is a phrase commonly used to describe the essence of ubuntu. It is also our approach to our work and the lens through which we view the world and guide our actions in our professional and personal lives.
Our Principles
Our Values
Derived from our guiding principle of ‘Ubuntu – I am because we are’, we believe we have a moral and ethical duty and responsibility to the world and society at large to make a difference in a meaningful manner. Ubuntu is also the foundation for our values of –
Respect & Dignity
Integrity & Authenticity
Compassion & Empathy
Partnership & Collaboration
Innovation & Creativity
Our Vision
“Harnessing our collective strengths to create lasting change.”
At the Collective, we have set out to create psychologically caring spaces across the globe where every person can show up as their whole, authentic self and find networks and communities that enable them to flourish. Where belonging is the standard. We aspire to change the way we connect with each other and the way we work alongside each other with the creation of pioneering systems tailored to the communities we work in.
Our Purpose
We exist because we feel that what is offered at the moment does not address the core challenges organisations and health systems of today are facing. the Collective will engineer solutions from the ground up that are more connected to people who are most affected and bridge the gap between persons across different levels of systems and hierarchies.
Our purpose is to provide an alternative way forward in a polarised world, a solution that is culturally grounded and rooted within an authentic context for the people we will be serving.
Our Mission
We desire a world where belonging and partnership are at the heart of all endeavours. A world where our interconnectedness and compassion unite us, beyond any differences that may separate us. In an increasingly polarized world, the hope and belief in creating a unified global collective is of paramount importance, perhaps more than it has ever been.
the Collective was founded to forge these paths in healthcare service planning and organisational culture.